March 25th, MICAWA launched a fancy flagship store in Foshan Casa Ceramics&Sanitarywares Mall, which is a window for improving MICAWA’s brand image.
MICAWA’s Flagship Store in Foshan City
Exquisite Products in the Flagship Store
Established in 2000, MICAWA is commit to offering high-end sanitary products and furniture. By virtue of high-quality product and profesSional service, MICAWA has participated in many famous projects such as Fengtai Softball Stadium, National Stadium and Office Building for 2008 Olympics Committee and also exported to Middle Eastern, Western European and other foreign market.
Stand Out and Go Abroad
Export Manager Li Fangfang
In recent years, MICAWA is become increasingly popular in both domestic and international market, therefore, MICAWA is actively to enlarge the foreign market share. In the beginning of 2017, MICAWA upgrades its brand layout, one of the most important strategies is to launch a flagship store in Foshan, where is the heart of ceramic bathroom product.
“MICAWA is going forward step by step in the international market.” said by MICAWA Export Manager Li Fangfang. She also told us that more than a decade ago, MICAWA was involved in export business and has excellent performance in Middle Eastern and African countries as well as in American market. Compared with domestic consumers, the foreign customers are inclined to choose the whole bathroom products, they pay more attention to cost performance and think highly of the recognized companies.
In Li’s perspective, April and OCTOber are peaks for exporting sanitary products every year, and exports should seize the opportunity to expand business, including: opening the showrooms and participating the international exhibition. Currently, MICAWA is also working with Spanish manufacturers to expand more international channels.
